Job DescriptionKatana, located in downtown San Diego, specializes in digital media, technology and programmatic buying for marketers of all sizes.Recently named as one of the Top 20 Fastest Growing Companies in San Diego by the San Diego Business Journal, we offer sophisticated audience solutions and advanced analysis for results-driven campaigns.Our collaborative team of digital media and technology experts bring advanced data and campaign solutions to life by providing smart, sustainable and high converting paid media campaigns for our clients.We re looking for a Digital Media Manager who is driven to join a team of analytical, experienced marketing professionals.The ideal candidate will be able to take a full picture approach to client s campaigns and understand the multiple marketing touch points that are leveraged into programmatic buying strategies to achieve business objectives.

We need your infectious enthusiasm, commitment to performance metrics and passion for success! Your Responsibilities:

Develop and own all components of paid search management, including campaign strategy, keyword portfolio development, creative, identification of landing page optimization opportunities, bidding and maintaining day-to-day campaign spend Interact with clients and explain media reporting, analysis and action items to all levels of client marketing teams Execute campaigns on paid social platforms for clients Organize and manage campaigns to ensure search campaigns are strategically aligned with business goals Proactively identify opportunities for optimization, insight and expansion and implementation Execute and manage strategy of client campaigns through various digital media tactics Ongoing analysis and optimization of proactive and reactive campaign frameworks to align with overarching strategy and result trending Work with internal strategic leads to evaluate, implement and maintain relationships with key partners across inventory, audience data providers and campaign UX integrations for customized digital media solutions Qualifications: Bachelors degree in Marketing, Advertising or Communications, Business or Statistics At least 3 years experience in digital marketing, specifically direct response digital paid media Previous experience in search campaign implementation, management, analysis and optimization Ability to translate and communicate campaign success to clients Understanding of analytics tools Intermediate level understanding of Excel functions (i.e.VLook-up, Pivot Tables) A passion for learning about programmatic media, new platforms and the ever changing field of digital media Keen attention to detail Katana is an Equal Opportunity employer.No relocation assistance is offered for this position; candidates not residing in San Diego County, CA will be responsible for relocation at their own expense.Eligible candidates will be able to provide proof of eligibility to work in the United States without support; sponsorship is not available.

Company DescriptionKatana is a digital media agency like no other in San Diego.Founded by industry veterans, built on best practices, supported by proprietary technologies and recognized three-years in a row as a Google All-Star, our company is rapidly expanding its work with well-known, national consumer brands.In fact, we were recently named one of the "Top 20 Fastest Growing Companies in San Diego" by the San Diego Business Journal.With a core belief that our success is only possible with the best media professionals in the country, Katana is built with an authentic culture that does not have to rely on foosball tables to make us a great company to work for.When joining our family, you will find a home that provides open communication, ability to work with the best and clearly defined career growth paths.


Associated topics:
camera, content, desk, media demo, morning show, multimedia, multimedia campaign, social media, twc local, visual

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